Today I’m reviewing some Korean beauty và skincare products from brands that may not be well recognized in America, but are already ALL the rage in Asia; I’m talking about brands lượt thích The History of Whoo and Su:m37. When I traveled khổng lồ Korea earlier this year, I walked by some of these stores và was curious about these luxurious, high kết thúc skincare products. Thank you lớn LG for shipping me these best-selling products to try & review!

The History of Whoo

The History of Whoo is a well-known Korean skincare brand that combines traditional skincare ingredients from the Korean royal palace with the lachạy thử skincare technology. I sampled their Bichup Self-generating essence mix ($185), which contained the Self Generating Essence, Soon Hwan Anti-aging essence, Hwahyun Balancer (Toner), Hwahyun Rejuvenating Emulsion, và Bichup Jayoon Cream. This mix retails for $185, so I had pretty high expectations going in!

First of all, the packaging is wonderful. When I opened up the box, I felt lượt thích I was receiving a gift from Korean royalty, complete with the yellow cloth forming the backdrop of the gift phối (yellow is considered khổng lồ be a royal color in Asia, just lượt thích how purple is considered the color of royalty in the Western world).

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The order of the products is:

Hwahyun BalancerSelf generating essence OR Soon Hwan anti-aging essenceHwanhyun EmulsionBichup Jayoon Cream


Next, I used the Hwanhyun emulsion as a face cream, & it is also on the thicker side, providing a nice layer of moisture. In fact, when I use the emulsion, the next morning when I wake up my face is glowing as if I had done a face mask the night before! My favorite hàng hóa in the kit may be the Bichup Jayoon cream though, which I personally use as an eye cream. It contains exotic ingredients such as deer antler collagene, cordyceps, và more, but all that aside, it’s a thiông chồng and luxurious cream that works well to hydrate the thin skin around my (tired) eyes.

Overall, I liked that this phối contained an entire nighttime skincare regimen, making it easy for me lớn go through each bottle và not have sầu to lớn think about what else I need. On the whole, the consistency of this line is thicker and heavier, which is better suited for more mature or dry skin. I think this mix will become a favorite during the wintertime for me, although I will use the Jayoon cream as an eye cream all year round.


The story behind the name is quite interesting. ‘Sum’ means breathe in Korean, và 37 degrees is the optimal temperature for fermentation & aging, as well as the normal human body toàn thân temp. The reference lớn fermentation reveals the philosophy & trade secret behind Su:m37: use of naturally fermented ingredients khổng lồ strengthen & improve the skin.

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I tried both the Su:m Secret Essence ($80, 80ml) và the Su:m Secret Essence Mist ($45, 60ml). The Secret Essence, their best selling product, contains ingredients from 86 different plants, such as roots, flowers, leaves, & seeds. These ingredients are fermented for 365 days, and then fermented further with ferulic acid. I was a bạn of both of these products. The consistency is thicker than the SKII facial treatment essence (read my take on that here) but more lightweight than the History of Whoo self generating essence that I reviewed above. I think it is a great in between hàng hóa that delivers hydration without leaving sticky or oily residue on the face. This would be a good hàng hóa for oily skin or people who are prone to lớn breaking out.

I love sầu the mist particularly because I can use it easily throughout the day, và I don’t have lớn get my hands dirty! I’m in the hospital all day long so my hands are not always the cleanest. I definitely don’t want khổng lồ be touching my face during work so the mist spray makes it so easy khổng lồ apply anytime. It can also be used before or after makeup, so you can keep it in your bag and spritz away.

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So all in all, I think the History of Whoo and Su:m37 brands are both luxurious high end Korean products that deliver great hydration for mature, dry, or irritated skin. My favorites out of the whole lot are the History of Whoo Soon Hwan anti-aging essence, the Jayoon cream, và the Su:m37 essence mist. Though these products are on the pricier kết thúc, I’ve sầu found that they last a LONG time, especially the History of Whoo essences và creams. So it’s a bigger investment up front, but the products will serve you well all year long.