Three-quarters of Americans who prefer watching the news opt for TV, but since năm 2016, slightly more watchers name the internet as their platkhung of choice

By Amy Mitchell


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Americans continue lớn prefer watching the news rather than reading or listening to it, and their viewing loyalties have sầu yet lớn migrate fully to the web. Instead, the majority of U.S. adults who prefer to watch the news opt for television as their primary news platform, according to a new Pew Research Center survey conducted July 30-Aug. 12, 2018, among muốn 3,425 U.S. adults who are members of the Center’s nationally representative American Trends Panel.

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Overall, 47% of Americans prefer watching the news rather than reading or listening to lớn it. That is unchanged from 46% in 2016 & outpaces the 34% who prefer to read the news và 19% who prefer lớn listen to it – both of which also remain on par with 2016 figures.

In addition to exploring the preferred format for news consumption, the study also measured which platkhung people preferred most for their news: print, television (through local, network or cable channels), the internet (through websites, apps or social media) or radio. Television continues lớn rank first as the preferred platsize. Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the website, 14% who prefer radio and 7% who prefer print. The only meaningful shifts since năm nhâm thìn are a small increase in online and decrease in print news consumption.

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The responses become even more revealing when looking at the two questions together: the preferred format for getting news (reading, watching or listening) and the preferred platsize as the way khổng lồ access it (print, television, online or radio).

Despite many recent online news đoạn Clip initiatives và the fact that nearly all adults get at least some news digitally, people who prefer khổng lồ watch their news still also prefer television as their main platform for news.

Among the roughly half of U.S. adults who prefer to lớn watch their news, the vast majority – 75% –prefer the television as a mode for watching; 20% of watchers prefer the website. On the other hand, most of those who prefer to lớn read their news prefer the website as their platform to receive news (63%); 17% prefer a print hàng hóa. Listeners vary a bit more; about half (52%) name radio as their preferred platkhung, 21% name television và 20% name the website.

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Since 2016, slightly more watchers name the mạng internet as their platform of choice

Compared with in 2016, when these questions were first asked, those who prefer to lớn watch their news are now slightly more likely lớn also prefer lớn get their news online. One-in-five news watchers now name the mạng internet as their preferred platsize, versus 12% then.

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The portion of readers and listeners who prefer the website has not changed significantly since năm 2016, when a majority of those who prefer to lớn read their news (59%) already named the website as their preferred platform.

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Across all news formats, young adults lead the preference for digital

Adults younger than 50 are more likely than those ages 50 and older lớn prefer the mạng internet as the platkhung for getting news, regardless of which format (reading, watching or listening) they enjoy most.

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Fully 76% of those ages 18 to lớn 49 who prefer to read the news, for example, also prefer the website, compared with 43% of those 50 and older. Similarly, about three times as many 18- to lớn 49-year-old watchers and listeners prefer to get their news online as their counterparts ages 50-plus.

Aao ước readers especially, the older age group has increased its preference for the web since 2016, though they still trail 18- to lớn 49-year-olds. In 2016, 49% of those ages 50 và older who prefer to read their news also preferred a print paper, while 32% preferred the web.

These findings come in the context of other research by the Center which speaks khổng lồ a growing reliance on the website for news & a decline in television news viewing. As reported in September 2018, there is just a 6-percentage- point gap between those who say they often get news online and those who vì so via television.

At least for now, though, Americans – especially older ones – have a penchant for watching news and getting that news on TV.

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CORRECTION (Dec. 4, 2018): In the original version of the chart “News watchers prefer khổng lồ use the television lớn get their news, not the website,” the percentages of Americans who prefer reading the news & listening khổng lồ the news were reversed in the pie chart. The chart has been corrected lớn read “Prefer listening 19%” and “Prefer reading 34%” lớn match the report text.


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